Privacy Policy
Last updated: February 2026
1. Who We Are
The Mortgage Genie ("we", "us", "our") operates the website themortgagegenie.co.uk. We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
We collect the following types of information:
- Contact information: Name, email address, phone number when you submit an enquiry
- Mortgage details: Property value, mortgage amount, employment status, and income provided through our enquiry form
- Technical data: IP address, browser type, pages visited, and cookies
3. How We Use Your Information
- To respond to your mortgage enquiries and connect you with regulated advisors
- To improve our website and user experience
- To comply with legal and regulatory obligations
4. Legal Basis for Processing
We process your personal data on the basis of: your consent (enquiry submissions), our legitimate interests (improving our services), and legal obligations (regulatory compliance).
5. Data Sharing
As an Appointed Representative of First Complete Ltd (trading as Primis Mortgage Network, FCA No. 435669), we share your information with our principal firm and with lenders and insurers in order to process your mortgage or protection application. We do not sell your personal data to third parties.
6. Cookies
We use essential cookies for site functionality and optional analytics cookies (with your consent) to understand how visitors use our site. You can manage cookie preferences through the cookie banner.
7. Your Rights
Under UK GDPR, you have the right to:
- Access, correct, or delete your personal data
- Object to or restrict processing
- Data portability
- Withdraw consent at any time
8. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Enquiry data is retained for up to 3 years.
9. Contact Us
For any questions about this policy or your personal data, contact us at hello@themortgagegenie.co.uk or call 0191 580 9890.